Why No One Does PR (And It's Not The Cost)

I never really considered PR.

Honestly, no one talks about it on these social streets. To me, it seemed like something reserved for the "big names"-the ones who'd already made it. Magazine features, TV appearances, media interviews? That was for them, not for people like me.

Then Sutton came to me in August 2025, right after we started The Flavor Room, and said, "I know this sounds crazy... but we need to do PR."

I simply said yes. Because it felt right as well as a little stretchy.

Now, almost a month into PR at the time of writing (not publishing), I understand why most people don't do it. And I'm going to tell you exactly why.

PR Is Exposing AF

Let's get real: in an online world full of bullshitters, grifters, and people masquerading as things they simply are not, PR shines a light on your ass. It exposes you for who you actually are.

Sure, you control what you share and what you don't. But here's the thing-when you're out there giving it all in interviews, appearances, and podcast conversations, and your actual actions, words, and message don't match up? People smell the BS from a mile away.

There's Nowhere to Hide

You can post all day on social media using AI to write your content. You can pepper in things that sound good, weave narratives that look compelling, and build an image of expertise in something you know absolutely nothing about.

PR doesn't allow that.

When you're sitting across from a journalist, being interviewed for a magazine with millions of readers, or showing up on a podcast where people are actually listening to what you say-there's nowhere to hide behind AI, plagiarism, or a lack of actual knowledge and understanding.

You either know your shit or you don't. And the world finds out real quick.

PR Forces Clarity

PR demands something from you that most people aren't ready to give: crystal clear alignment.

You have to know-without question-what your mission is. What you actually offer. What your message is. Who you serve. Why you do what you do.

There's no chopping and changing. No citing "misalignment" every time you want to run away from an offer or can't stay the course. No pivoting your entire brand because you got bored or scared.

Unless your goal is to look like a Flakey Jake and turn people off, you have to mean what you say. Every single time.

The Foundation Has to Be Real

For me, PR has catalyzed further growth. But it didn't start with PR.

Last year (2025), I decided to climb out of the box and burn the rule book. I started showing up live regularly. I began co-hosting The Fully Flavored Business Podcast where I show up as myself and speak what's actually on my mind. No filter. No performance.

All of that built a foundation. A real one.

And now? That foundation is solid enough to expand. To be seen across multiple platforms-from podcasts to magazines with millions of readers. Soon, digital TV.

But hear me now: none of this would be possible if I wasn't first comfortable in myself. If I still cared whether people liked me or not.

You're Not Here to Be Liked

This is the part people don't want to hear.

You are not here to be liked. You are here to carry out your mission and see your vision come to life. And you will never please everyone. In fact, if you have no haters, you're probably doing it wrong.

The people who are actually making moves, disrupting industries, and building things that matter, even the ones destroying humanity? They've got plenty of people who can't stand them. And they sleep fine at night because they know why. Now don't get it twisted, I am not down with evil or burning the world down. The reality is there are people on that kind of mission, and my point is they do not care who dislikes them or what they are doing; they march forward regardless.

When You're Ready for PR

You're ready for PR when you have clarity on where you're going and what you're here to do. When you can show up as yourself-unfiltered and unapologetic. When you know your mission so well you could explain it in your sleep.

You're ready when you've moved past the need for everyone to like you and stepped into the certainty of your purpose.

You're ready when you can handle the exposure without flinching because you've got nothing to hide.

What Happens Next

When you do PR-real PR, from a place of alignment and authenticity-it takes you and your business to places you can only have imagined.

It's not about vanity. It's not about ego. It's about amplifying a message that matters. It's about reaching people who need to hear what you have to say. It's about building credibility and authority in spaces that count.

But it only works if you've done the internal work first (no, that doesn't mean $$$$ on therapy or a "healing for PR" program; the work is different for each of us). If you know who you are. If you're living what you're saying. If your actions match your words.

That's why no one does PR.

Because PR requires you to be real. Fully. Completely. Without exception.

And most people aren't ready for that level of accountability.

Are you?

The journey from social media to mainstream media isn't about having enough followers or money. It's about having enough clarity, courage, and congruence to show up as yourself on the biggest stages.